Compliance
Yesterday we received an advisory letter from the FDA. It addressed the way a select few Wellness Advocates have been marketing essential oils online. Because dōTERRA products are natural products and are not registered with the FDA as drugs, we are restricted on the health claims that can be made for marketing purposes. We recognize essential oils have profound health benefits, but it is important we not make claims that would position our products as drugs. For example, recommending an essential oil to cure a particular disease would be considered a drug claim. dōTERRA does not claim our products cure or treat the Ebola virus or any other disease.
dōTERRA works closely with you, our Wellness Advocates, to ensure marketing materials are compliant. Please understand the FDA is not suggesting dōTERRA is making claims in our marketing materials or labeling. Rather, they are encouraging us to make Wellness Advocates aware they should not make drug claims when marketing dōTERRA products.
In our normal course of compliance auditing practices, we had already identified and resolved some of the online marketing materials referenced in the FDA letter. Since receiving the letter, we have contacted all the Wellness Advocates who own the sites in question. They have all corrected or are working to correct their marketing materials to ensure they are compliant with FDA regulations. We encourage all Wellness Advocates to take advantage of the marketing materials we have created for their use on the dōTERRA tools website (www.doterratools.com). We also have a compliance team to help guide Wellness Advocates with marketing language. If you would like their assistance, please feel free to contact them via e-mail at compliance@doterra.com.
We anticipate the FDA will recognize the dōTERRA commitment to be compliant with all government regulatory requirements. Their recent notice is a good reminder for all of us to be responsible stewards of the gifts of the Earth as we share and market their benefits throughout the world.
Thank you for all you do to empower families and individuals. We are excited about continuing to partner with you to offer the world's most pure and beneficial essential oils. We are changing the world together one drop at a time!
For clear instruction on do's and dont's of product claims, please watch this video created this last year:
https://www.youtube.com/watch?v=5j04VumEJmY#t=13
Sorry. Here's the linkOn Oct 10, 2014, at 2:33 PM, KFeusse via Everything essential <Everythingessential@googlegroups.com> wrote:Lisa, I dont facebook...so I don't know that he said about this. Can you somehow let me know a different way? thanks.In a message dated 10/10/2014 3:15:10 P.M. Central Daylight Time, anoilforthat@icloud.com writes:Have you all seen this update from Greg Cook on Facebook? Also check out the video link at the bottom.
Warmest Regards,
Lisa
Lisa Boyle, dōTERRA Wellness Advocate #389091
Certified Pure Therapeutic Grade Essential Oils
Wellness Store — http://www.mydoterra.com/LisaBoyle
Email — AnOilForThat@icloud.com
Blog — http://MomHasAnOilForThat.blogspot.com
On Oct 7, 2014, at 1:14 PM, KFeusse via Everything essential <Everythingessential@googlegroups.com> wrote:
I love my oils and I love telling others and sharing how they have worked for me and my family...and now I am getting scared that I will have to be careful what I say and to who I say it. Is that a rational....or irrational fear?In a message dated 10/7/2014 2:08:34 P.M. Central Daylight Time, doterradiscover@gmail.com writes:There is nothing wrong with freedom of speech unless we are entering the drug arena. If we have an oil and we know that specific oil will help with fevers then we have entered the drug arena without being approved from the FDA, when we recommend it to others.Pat
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Warmest Regards,
Lisa
303-589-1073 (mobile)Lisa Boyle, dōTERRA Wellness Advocate #389091
Certified Pure Therapeutic Grade Essential Oils
Wellness Store — http://www.mydoterra.com/LisaBoyle
Email — AnOilForThat@icloud.com
Blog — http://MomHasAnOilForThat.blogspot.com
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"This is my simple religion. There is no need for temples; no need for complicated philosophy. Our own brain, our own heart is our temple; the philosophy is kindness."
~ The Dalai Lama
Heal your body naturally with doTERRA essential oils
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